In an era of ever increasing competition and growing  demands, our customer has been one of the first to recognise that the topics “brands“, „brand-orientation“ and „brand conform behaviour” will gain in significance.

The conception and carrying out of a multi-sensual and experience-orientated brand training was the challenge which the change FACTORY gladly accepted.

• After four years of  implementation more than 8000 managerial personnel, employees and trade partners who have gone through the training, have strengthened  the market-orientated consciousness and way of acting at nearly all levels in the company.

• On the basis of the striking success, change FACTORY was asked in 2006  to prepare another offer for the re-launch of the training.